Invest in ‘getting found by customers’ rather than ‘finding them.’

We believe that inbound marketing has inverted the purpose of marketing for many organizations. All efforts should now be invested in ‘getting found by customers’ rather than ‘finding them.’

Alternative Character commits to the effort required to create quality and relevant content and to strategically synchronize it with SEO and social media tactics to help clients reduce their costs, increase sales, and improve ROI.